Most cinemas serve contemporary theater fare, but it was not what SMG wanted to offer its customers. The most important concept that made SMG unique is having a complete meal and made-to-order food menu. Schultz has also received various awards for his entrepreneurial accomplishments. In 2014, SMG was awarded by the Caruth Institute of Entrepreneurship as one of Dallas’ 100 Fastest-Growing Businesses. They are now serving high-quality food and screens Hollywood blockbuster hits.
In 2000, Schultz’s vision of having a casual dining restaurant and a movie theatre has started its way to the top. Ultimately, a studio has relented to his persuasion.
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